This project has come to an end.
Goodbye.
Elleah
Friday 6 May 2016
Monday 11 April 2016
Friday 8 April 2016
Evaluation 4
Evaluation 4 from Elleah Stanton on Vimeo.
How did you use media technology in the construction and research and planing and evaluation?
Created using CyberLink Webcam and Windows movie maker. It is an informal discussion with my self about how and when I used each piece of media technology, and then how well it performed.
Wednesday 6 April 2016
Evaluation 3
What have you learned from your audience feedback?
Throughout this project, I have received audience feedback after most rough cuts of my music video and my ancillary products. I have received this feedback in many different forms including via social media, spoken feedback, surveys and focus groups.
-The second piece of audience feedback was when I was deciding whether to use water colour or felt tip for the props I was making for my music video. I produced some test pictures, then sent them to 6 people within my target audience using Facebook Messenger. Everyone of the 17-18 year old teenagers said that the water colour is the most effective medium, so I learned that I needed to produce all of the backgrounds for the transitions between the bedroom and the different locations using water colour paint and pencils in order for my audience to be visually pleased by my music video.
This feedback was valuable to me as it meant I had the confidence knowing my decision was backed up by my target audience's preferences.
-After uploading my rough cut 2 I received audience feedback via Facebook from four people within my target audience. I learned from this that I needed to improve the contrast, use as much of the Ben/mannequin concept as much as possible and play around with the transitioning between shots. I then changed the contrast for rough cut 3, meaning the shots looked a lot brighter and bolder, especially with all the different colours of the art equipment. I learned that my target audience are more attracted to media that looks visually fun and happy. I also attempted some different transitions between shots instead of a straight cut, but these looked unprofessional so I did not use them.
.tightened up the editing on some of the shots
I learned here that I needed to increase the flow speed of my video in order to keep my audience engaged. In rough cut 4 I did this by speeding and tightening up the editing at the end of the song to lead to a big finale.
-Audience feedback for my final cut was received via Facebook, again. Facebook proved to be quite the prefect way of gathering feedback from my specific target audience as most of the people I am friends with are around 16-20 years old. After uploading the final cut and asking for some feedback on it, it received 44 likes, 1 share and 8 comments.One thing that it was noted I could improve on was the length of the fade out at the ending. From this I learned that I needed to make the ending of the video last longer so that the impact of the couple finally being shown together is full received. I also learned that my music video has been rightly tailored towards my target audience, as proven by the amount of praise and likes it received.
Audience Focus Group from Elleah Stanton on Vimeo.
Throughout this project, I have received audience feedback after most rough cuts of my music video and my ancillary products. I have received this feedback in many different forms including via social media, spoken feedback, surveys and focus groups.
Music Video
-The first piece of audience feedback I received was feedback from a spoken questionnaire where I asked my target audience what kind of narrative they enjoy watching in TV, film and music video. I did this during the initial planning stages of my project to see what plot would suit my audience best. I learned from this that 16-20 year old people prefer a love story narrative the most. So I then decided that I would base my music video idea around a love story.
-The second piece of audience feedback was when I was deciding whether to use water colour or felt tip for the props I was making for my music video. I produced some test pictures, then sent them to 6 people within my target audience using Facebook Messenger. Everyone of the 17-18 year old teenagers said that the water colour is the most effective medium, so I learned that I needed to produce all of the backgrounds for the transitions between the bedroom and the different locations using water colour paint and pencils in order for my audience to be visually pleased by my music video.This feedback was valuable to me as it meant I had the confidence knowing my decision was backed up by my target audience's preferences.
-After uploading my rough cut 2 I received audience feedback via Facebook from four people within my target audience. I learned from this that I needed to improve the contrast, use as much of the Ben/mannequin concept as much as possible and play around with the transitioning between shots. I then changed the contrast for rough cut 3, meaning the shots looked a lot brighter and bolder, especially with all the different colours of the art equipment. I learned that my target audience are more attracted to media that looks visually fun and happy. I also attempted some different transitions between shots instead of a straight cut, but these looked unprofessional so I did not use them.
-After my third rough cut, I received some verbal audience feedback. It was suggested to be that I
.sped up more towards the end of the song by cutting up some of the shots and adding more in
.added in performance footage (but we concluded that it would be difficult to include as I don't know which clips I would take out to put performance in).tightened up the editing on some of the shots
I learned here that I needed to increase the flow speed of my video in order to keep my audience engaged. In rough cut 4 I did this by speeding and tightening up the editing at the end of the song to lead to a big finale.
-Audience feedback for my final cut was received via Facebook, again. Facebook proved to be quite the prefect way of gathering feedback from my specific target audience as most of the people I am friends with are around 16-20 years old. After uploading the final cut and asking for some feedback on it, it received 44 likes, 1 share and 8 comments.One thing that it was noted I could improve on was the length of the fade out at the ending. From this I learned that I needed to make the ending of the video last longer so that the impact of the couple finally being shown together is full received. I also learned that my music video has been rightly tailored towards my target audience, as proven by the amount of praise and likes it received.Ancillary Products
-The first feedback I received as part of the research for my branding was in the form of a survey. I collected statistics on which colour scheme they preferred. I asked 47 students in my sixth form to put a tally on one of the four test album adverts which they found the most appealing. This feedback was useful as it was easy to see a majority vote and learn what my audience wanted. I learned that they preferred the blue colour scheme to the green, pink and orange ones. This then formed the basis of the branding for my artist as it lead to a colour scheme lead by blue, with purple and pink supplementary tones.
-Then after working through the designs for my final digipack and album advert, I needed to make a decision between two logos for MAX. I did this by holding a focus group consisting of my target audience to see which logo they thought was the most appealing and effective. I learned that my audience preferred a more wacky and fun logo with a warped font to a straight bold font. Using a focus group was a really effective way of receiving feedback for me as I was able to converse with my audience and get a proper understanding of their thoughts. After receiving the information, I was able to almost finalise my digipack and album advert as I could insert the logo into both.
- Then I conducted another focus group in order to decided on the CD tray and inside cover design. It was a decision between a hand drawn heart that linked directly to the prop used in my music video where the girl draws a heart then puts the two dolls in front of it, or a piece I made in Photoshop consisting of squiggles symbolising strings. I found that my audience preferred the squiggles to the heart, showing that my target audience like more fun looking things to a more plain image.
- The final bit of audience feedback that I received as part of my ancillary products production was whether I should include reviews from different magazines on the album advert. I produced two testers, one with reviews from MOJO and NME and one without. I asked another focus group to vote which they felt looked better and was most appealing. They decided on the one with reviews. I learned from this that my target audience like to know what the opinions of magazines are before the invest into an artist or album.
I also conducted a final bit of audience research/feedback through another focus group. I filmed three members of my target audience watching my final video to see their reactions whilst watching it and showed them all my ancillary products. I then filmed them answering three questions about the products. These were:
- Do you think the relationship between the video and ancillary products is evident? why?
- Would you invest yourself into this artist and why?
- What would you add or take away from either the video or the ancillary products to improve it?
Here is the footage:
I also conducted a final bit of audience research/feedback through another focus group. I filmed three members of my target audience watching my final video to see their reactions whilst watching it and showed them all my ancillary products. I then filmed them answering three questions about the products. These were:
- Do you think the relationship between the video and ancillary products is evident? why?
- Would you invest yourself into this artist and why?
- What would you add or take away from either the video or the ancillary products to improve it?
Here is the footage:
Audience Focus Group from Elleah Stanton on Vimeo.
Monday 4 April 2016
Evaluation 2
How effective is the combination of your main and ancillary texts?
I created this evaluation using a simple power point. It is a run through of each of the reoccurring themes and conventions throughout my music video, digipack and album advert that make an effective combination.
Sunday 20 March 2016
Evaluation 1
Evaluation 1 from Elleah Stanton on Vimeo.
How did you use, develop, or challenge codes and conventions of real media products?
I created this evaluation using a voice recorder and windows movie maker. It is an audio clip with accompanying visuals.
Thursday 17 March 2016
Looking at Evaluation Q4
These are my written plans for the fourth and final evaluation question.
I have outlined each of the media technologies I have used throughout the project and then written notes about how I used them, how well they worked and any disadvantages I encountered.
I will present this via a video discussion with myself.
I have outlined each of the media technologies I have used throughout the project and then written notes about how I used them, how well they worked and any disadvantages I encountered.
I will present this via a video discussion with myself.
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