Thinking About Evaluation

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
• How effective is the combination of your main product and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the construction and research, planning and evaluation stages?

These are the questions that I need to start thinking about and then ultimately starting to answer using a range of different methods or technologies.

Q1: Conventions of real media products

I need to look at: my research into existing music videos influenced my own planning of my music video, how my research into print products and branding conventions influenced my digipack and album advert, how and why I decided to do these things, why I decided to challenge some forms and conventions and why I chose to use and develop some.

Q2: Branding

I need to look at: my research into branding and how I used this information to create my own brand, the parallels between my video and print products and why I made them.

Q3: Audience Feedback

I need to look at: how audience feedback influenced my decisions within my video and print products, how effectively I have kept in line with appealing to my target audience .

Q4: Media Technologies

I need to look at: which technologies I used in research  then planning and then for evaluation such as camera, blogger, Premeier Pro, Photoshop, Vimeo etc, how effective they each were for showing/creating my work.

Reviews??

I have made three trials, one without any reviews, and two with reviews in different places.

I asked my target audience which they prefer and which they think looked best.

The results confirmed that the second trial with reviews looks the best, so I will be using it for my final piece.

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Final Digipack

This the complete version of my digipack.
I used a different template to my initial one due to the fact that this one had all the measurments, room for the spine and the correct number of pages.
 I have included a spine which consists of the name of the artist, the name of the album and the product number in the same font as the copyright info on the back cover.
I am very happy with my final product.

Audience Feedback for Final Digipack

These are my two final designs for the covers of my digipack. I am not sure which one I prefer so I collected target audience feedback via social media.

I have asked a focus group online consisting of 17-20 year olds which they find most effective.
The Results:
No.1 - 6
No.2 - 2

The clear vote for the final digipack is no.1 so based on this I will be using that design for my final digipack.

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Final Cut Three

Here is the edited video with the ending edited on.


Final Cut 3 - With Ending from Elleah Stanton on Vimeo.

I will be editing the video more to speed up the final shots.

Shot List From Final Day of Shooting

There are the shots from the final day of shooting. I have looked through them all and most of them aren't exactly what I want because they dont act for long enough. However there is one shot, MVI_1435, which is perfect because the two characters are laughing along with eachother, which will look effective with a dip to black videa transition, It will leave the video on a optimistic, light hearted note where the audience will assume that the two characters carry on their romantic relationship together.

Left Inside and CD Tray Design

After receiving teacher feedback, I created a new inside design so see if it compares to my standing design.
It was suggested that I use the heart from the ending of my music video. I have taken a photo of it, made it a square and edited it slightly. I wont be able to properly see whether this design will look better or not until I can edit it using Photoshop at school next week.